This is what I learned this weekend: Selling art is watching people fall in love.
My sales this weekend did it themselves. I watched people fall in love with work, the first person did it quietly and didn’t even want me to notice, a little relationship building quietly, hiding in the company of her friend while I spoke to other people. At the end of the Private View she came back and confidently came and bought the piece to take back with her to Australia.
With the second piece the buyer was scared and excited exactly like the beginning of a love affair, coming to and from the stand several times, and then so delighted because her husband felt the same and they “never agree on art” but this time they did.
I saw others fall, eyes widening, irises blackening with widening pupils, but then their partners came along and didn’t feel the same. So any talking I do gives context, but the paintings... they do it themselves.